Branding, events and BTL management, and advertising is the work of creative agencies. The company orientation towards the marketplace include; production concept, product concept, selling concept and marketing concept.
consumers prefer products that are widely available and cheap this is known as production concept. product that offers the most quality, performance or innovation features are preferred by consumers, this is referred as product concept. When a corporation aggressively helps to sell its product to consumers this method is referred to as selling concept. Finally the marketing concept will focus on needs and wants of the target market and delivering value better than competitors.
Making the firm being known. To achieve marketing objectives, the report puts together the process it will undergo. The following requirements ought to be brought into account by managers. The following activities are important in setting marketing goals, evaluating opportunities, creating marketing strategies, developing marketing programs and determine expected results.
Tool analysis for big data. External/self-analysis, strategic position and marketing plan are discussed. Customer analysis (segmentation, motivations and unmet needs) competitors analysis, (their performance, image, culture, strengths, and weakness) are examples of external analysis. Industrial analysis (major market trends, key success factors, opportunities and threats, analysis of competitive or change focus). Based on the SWOT, the organization can determine how it will achieve its long-term mission/goals this is referred to as strategic posture.
Price advantage/ cost leadership. Quality/ features advantage hence differentiation, marker focused advantage, and TQM advantage ( a value-driven strategy based on continual innovation in price, product, and process) is based on Porter’s and Aaker’s work. The following strategies are based on Porter’s and Aaker’s work, price advantage/ cost leadership.
The process of creating a distinctive name, slogans, symbol, sign or design or combination of all elements that make a product or service to be identifiable is known as branding.
The role of branding is to improve recognition, building trust among consumers. Improving/ encouraging employees, providing clarity and meeting the organization goals are roles in branding. References are created by strong brands.
Online marketing companies. The following are online marketing avenues Facebook, Twitter, Instagram among others Though this avenue we can promote a product, give better customer service and have a competitive analysis. We get insight into our competition with regards to promotions, pricing, customer, contact through competitive analysis.
There by product promotion. Google AdWords pushes pictures to expand the reach and segment the goal audience. brand visibility is improved. social media is where Unhappy or happy customer view their voice.We will be able to respond to such posts and queries real time, adhering to global standards.