Many startups and some existing companies may not grow as intended due to limited resources that are meant to drive sales. This is because for proper and effective marketing promotion to be run there is needed to start and strengthen an n internal marketing department. Alternatively, an external marketing consulting firm may be hired so that it can help drive the companies’ agenda. The only challenge is the cost of running such marketing campaign may be prohibitive. Therefore, due to the aforementioned challenge, companies and business enterprises may not meet the business objectives like penetrating the market with new products, expanding the market for existing company products, cutting a niche for the company brand or achieving competitive advantage over competitors in the same industry.
Limitation of financial resources to a start-up or an existing company is not an impediment to running a marketing campaign. All that is needed is for the management to brainstorm and come up with simple innovation approaches that can still make some difference. There are many approaches that can be considered to enrich the brand of the company to the intended target market by use of custom flash drives that come with various benefits. It’s imperative to note that by using promo flash drives, you can still meet a company objective in a cost effective manner if the company is a start-up or an existing enterprise with limited financial muscle. All that is required is to buy low capacity custom USB like one GB and have they distributed based on the target clientele in order to have a maximum impact from the marketing effort. The other major advantage of using custom USB is that, by putting logo or brand colors, customers have the image of the business wherever they are since they carry the information that they require using the USB. Further, even when using the flash drive on desktops or laptops, the brand exposure is well presented and it is engraved the impact may be for a very long time. Another the gain of using custom USB is that it can be presented to family members. Friends, best performing employee and loyal customers as a gift. The overall benefit of such an action is the brand exposure. Moreover, promo flash drive can be made in different styles, shapes, dimensions and different materials like wooden USB which has a friendly feel or leather which present mature style and color that represent the brand. All these approaches are ideal for business promotion. In conclusion, it is very easy to differentiate the custom USB from the rest because of the unique identity.